One hot summer’s day a Fox was strolling through an orchard till he came to a bunch of Grapes just ripening on a vine which had been trained over a lofty branch.
“Just the thing to quench my thirst,” quoth he.
Drawing back a few paces, he took a run and a jump, and just missed the bunch. Turning round again with a One, Two, Three, he jumped up, but with no greater success.
Again and again he tried after the tempting morsel, but at last had to give it up, and walked away with his nose in the air, saying: “I am sure they are sour.”
It is easy to despise what you cannot get.
Jake Van Der Borne – This fable by Aesop (circa 620-564 BC) illustrates a powerful example of the theory of cognitive dissonance. The Fox desires a bunch of grapes hanging high from its vine in a tree. After numerous attempts to get the grapes he “decides” that he doesn’t want the grapes. They are probably sour. The Fox rationalizes his failure.
Cognitive dissonance refers to the mental stress or discomfort experienced when we hold two or more contradictory beliefs, ideas, or values at the same time, perform an action that is contradictory to one or more beliefs, ideas or values, or are confronted by new information that conflicts with our existing beliefs, ideas, or values.
Notice the pattern in the tale of the Fox: he desires something, finds it unattainable, and reduces his cognitive dissonance (conflict) by criticizing it.
He can’t have the grapes, so he tells himself he didn’t really want them anyway.
It is human nature to dislike being wrong. When we make a mistake, it is hard to admit it.
We resort to mental gymnastics to avoid accepting that our logic – or our belief system itself – is flawed. Lying, denying, and rationalizing are among the tactics we employ to dance around the truth and avoid the discomfort that contradiction creates. We avoid or toss aside information that isn’t consistent with our current beliefs. Emotions trump logic and evidence. Once our minds are made up, it is very difficult to change them.
This is cognitive dissonance.
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