When you sell out your soul day after day, even if the sell outs are subtle and you’re barely aware of what you’re doing, the voice of your soul (I call it Your Inner Pilot Light grows dim.” ~ Lissa Rankin
Lissa Rankin – As part of my job, I am frequently asked to endorse books, products, and programs that might sell better if I give them my stamp of approval. I’m also asked to decide whether to get involved in media that will draw attention to what I’m selling in my own business.
It would be so easy to just say “Yes” to everything. It would please others and gain me approval. Doing so would sell more books and attract more attention to the programs I lead (like my latest program for health care providers).
I used to indiscriminately endorse every book I was asked to endorse by author friends, until one reader accused me of what she called “bloggie incest”, claiming that I automatically endorsed all the books written by everyone in my little blog cliqué.
I was guilty as charged. This reader told me she no longer trusted my endorsement because I didn’t seem to be picking the books I endorsed with discernment. I was just agreeing to support my friends. What she said needled me right in the gut and made me think twice about endorsing even well-intentioned books that feed the ego more than they feed the soul. I know my readers trust what I recommend, and I want my endorsement to actually mean something. Continue reading →