Traditional Ways of Promoting Brands – Why Not?

marketingWith all the focus on digital marketing and social media platforms, we’ve ignored or completely forgotten about the traditional methods of brand promotion. The digital environment has put traditional marketing on the back burner, but smart promoters know they cannot totally do away with traditional means, and this is clear in mega companies. These companies still use TV ads, billboards, other printed material and other traditional means, alongside of digital methods.

Before you announce the death of traditional branding, here are a couple of reasons why it’s still effective:

Better at gaining new customers

The Journal of Marketing ran a study entitled, “Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition. Of the results from this study was that “traditional advertising is more effective at acquiring new customers.” Continue reading

Where There Is a Need There Is a Way – Social Awareness Brought to Light

Everywhere you turn, you see a need. Some people are hungry, some are homeless, some have mental health issues, and then there are those street kids who fall between the cracks. The earth is rapidly being drained of its resources and landfills are beyond capacity. From veterans not getting the care they deserve after faithfully serving the country to the rising drug epidemic sweeping the nation, there is so much which needs to be done but somehow the general public seems apathetic to an increasingly troubled society.

If you are seeking to promote your social awareness group, it’s time you made an all-out effort to bring your mission to light. It’s time to look at ways to market your organization in order to bring people on board with what you are trying to accomplish. Here are a few tips which could help you spread the word.

Social Media’s Reach Can Be Limited

Before throwing your hands up in despair because your latest rally or benefit was less than well-attended, don’t assume people are immune to the cause you are trying to promote. Sometimes it isn’t that people don’t care but rather they hadn’t gotten word of the event you worked so hard to organize. Continue reading

Growing A Landscaping Business

landscapingAre you a business owner of a landscaping business that’s barely making a profit? Alternatively, maybe you’re aspiring to start your own landscaping business but not sure as to the best way to hit the ground running and generate a steady stream of revenue. Whether you want to make more money through your business or you’re hoping to start off on a positive note, there are a number of factors that should be considered if you want to be successful in the landscaping business. Here are a few ways you can grow your landscaping business, ultimately providing job security for you and your employees.

1 – Marketing

Whether you’re just starting out or you’re looking to expand your business, the number one factor in growing a landscaping business is effective marketing. If you’re just starting out, initial success in acquiring business may require you to go door-to-door handing out fliers that detail the services you offer.

Ask any landscaping business owner and he/she will tell you that door-to-door marketing will provide you with that initial clientele base that is crucial to the start and success of any landscaping business. Continue reading

American Medical Association Calls For Ban On Prescription Drug Advertisements

Alanna Ketler – Currently, there are only 2 countries that allow direct-to-consumer advertising on prescription medication — the U.S.A and New Zealand. Other countries have strict bans on this type of advertising, for several reasons. When you think about it, should you really be able to ask your doctor for a specific prescription armed with only the information you obtained through an advertisement aimed at getting you to buy the drug? That should be their job — to prescribe to you a drug if they think it is appropriate to treat your specific condition. Worse still, the likelihood that doctors are making commissions, or receiving some other kind of incentive, for prescription drug sales is becoming increasingly apparent, which makes it is even more exciting that the American Medical Association has stepped up to request a ban on these advertisements.

The main reason that the American Medical Association (AMA) is calling for this ban is because having these advertisements encourages a higher demand for even more expensive treatments, despite the clinical effectiveness of less costly alternatives.

“Today’s vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fuelling escalating drug prices,” said AMA Board Chair-elect Patrice A. Harris, M.D., M.A. “Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.”

It is important to note that in 2014 alone, Americans spent over $370 Billion on prescription drugs. One has to wonder if this number would have been even close to that high had there not been advertisements for these drugs. How many people out there see an ad for a drug that can relate to their problem and assume that they need to have the drug? Nearly 70 percent of all Americans are on at least one prescription medication and the amount of deaths caused by prescription drugs has sky rocketed over the past decade. Many prescription drugs are also highly addictive; to many people, advertising these substances is the equivalent to advertising cocaine or heroin. Continue reading

Sheridan Bishop ~ French Supermarket Makes Food Waste Solution Fun! [Video]

Introducing the disfigured eggplant, the ugly carrot, the ridiculous potato, and the hideous orange.

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Creative marketing campaign brings rejected fruit and veggies to life!

It is estimated that we waste over 300 million tons of food per year.  Many fruits and vegetables are rejected by supermarket buyers because they don’t meet the strict criteria of looking perfect.

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