Finland, Minn. – The Organic Consumers Association (OCA) today filed suit against Post Holdings, Inc. and its wholly owned subsidiary, Post Foods, LLC, for falsely claiming one of its brands, Shredded Wheat, is “natural” even though it tests positive for the herbicide glyphosate.
The suit, filed on behalf of the general public of Washington, D.C., claims Post is violating the District of Columbia Consumer Protection Procedures Act (“DC CPPA”), D.C. Code § 28-3901, et seq. Similar actions were filed in federal court in California and New York.
“On the back of its cereal box, Post says Shredded Wheat is made of ‘100% Whole Grain Wheat’ and that the product is ‘made with nothing but goodness,’” said OCA’s international director, Ronnie Cummins. “But tests prove Shredded Wheat contains glyphosate, the active ingredient in Monsanto’s Roundup. Glyphosate is not only very unnatural, it is a known toxin,linked to a long list of potential and serious health problems.”
Kim Richman of The Richman Law Group, which represents OCA in the suit, noted that “Consumers don’t expect a product labeled ‘natural’ to contain a chemical that has been classified by the World Health Organization as a ‘probable’ human carcinogen. Post advertises Shredded Wheat as ‘100 Percent Natural,’ and glyphosate in any amount is not natural,” Richman said.