Healthcare patients today have more options than ever because of the breakthrough of the internet and heightened global connectivity.
With access to unlimited information online, patients do not feel the desire to visit the nearest hospital or healthcare practices in the community.
Therefore, you must devise a planned, budgeted healthcare marketing strategy to gain new and loyal patients in your locality.
Tips For Healthcare Marketing
With the overwhelming competition that only rises by the day and access to advanced facilities online, you must deduce a marketing strategy to remain afloat amidst the competition.
To help you in this aspect, here are ten tips to help you devise a reinforced healthcare marketing strategy –
1. Strive for Healthcare Branding Consistency
You might feel confident that your expertise separates you from other healthcare providers or hospitals. However, the perspective of a patient can be entirely different.
Figuring out what your brand is all about is the first step to creating an effective marketing strategy.
Begin by discovering the uniqueness of your healthcare network, understand how you can provide more care to the patients.
2. Review Online Patient Experience
In the modern era, building a website is the new front door of healthcare. It will be the first thing that patients will see, and if left unoptimized for user experience, potential patients might steer away from your facility.
User experience is a fundamental consideration in website design. You must put yourself in the shoes of a patient and review your website from their perspective to figure out the shortcomings.
3. Build a Responsive Healthcare Website
A responsive website automatically accommodates itself as per the size of a screen, making the experience the same whether a person accesses the site on a computer, tablet, or smartphone.
Google is concerned about the user experience, and thus, will prioritize competitors who have an optimized site for mobile users.
Once you develop a responsive site, ensure that both your content and imagery continue to load well on mobile devices.
4. Test Website Speed
Healthcare marketers who review user behaviors online have concluded that people today are less willing to put up with slow loading times than they were before.
It takes about 5 seconds to lose a prospective patient who navigates elsewhere to one of your competitors just because of your slow website.
You can test the speed of your website at Google’s PageSpeed Insights. If load times are sluggish, talk to your web developer about procedures to speed it up.
5. Emphasize SEO
Search Engine Optimization (SEO) is a dynamic tool to take your medical practices or hospital network to the top of the search results.
However, it is a tedious process to implement. You cannot merely repeat the term “healthcare practice” 100 times throughout your website and expect it to rank #1 on Google.
You must consistently use SEO terms throughout your content, as Google prioritizes readability first and foremost. Some of the best healthcare marketing practices for SEO include –
♦ Links that point back to every page on your healthcare website.
♦ Acquiring backlinks from reputable health sites.
♦ Claiming your healthcare site on Google My Business.
♦ Managing your site index or sitemap.
6. Utilize PPC and display ads
Pay-Per-Click (PPC) advertisements are paid advertisements that are laser-targeted to show up first for a series of search terms.
With pay-per-click advertising, you can maintain your budget and choose what you would spend to keep your site at the top of the search engines.
Your return on investment is fair and defined with both PPC ads as-well-as display ads that show up on the sidebar or above other websites.
InVideo is an online video editing and creation platform that you can use as a free online ad maker to render video ads that reach out to a broader audience and captivate them with stunning visuals.
7. Leverage Social Media
Numerous hospitals as-well-as healthcare practices rely on organic social media for a considerable fraction of their digital healthcare marketing strategies.
Organic social media implies posting photos, events, updates, and more straight to Facebook, Twitter, or YouTube, and is a valid strategy to establish your brand and keep patients updated.
However, Paid advertising on social media is an efficient way to approach the right people who might look for your services, even if you are not connected.
Paid social media advertising involves more than just pushing the “Boost Post” button that shows up when you post using your business page.
8. Gather Patient Reviews
Patients will only leave reviews when they feel motivated for the same, or if they have experienced an above-average or a dreadful experience.
Unless you request for reviews of your healthcare services, you might miss an opportunity to boast about the positive feedback from patients who were delighted with their office appointment.
The best way to gather reviews is via an automated review system. Your patients would use a computer or tablet at the office to evaluate the quality of service that they received on a scale of 1-10.
High scores generate a follow-up email that asks the patient to leave a review on your site. Those positive reviews act as positive testimonials on your website and can counteract any negative reviews elsewhere online.
9. Follow up With Patient Feedback
If patients have a negative opinion of your practice, they will leave reviews on third-party sites such as Yelp. You can then follow up with any patient feedback and explain that you are acting on the issue.
Websites such as Yelp let you respond directly to patient feedback. With the appropriate follow-up, patients might feel motivated to update their review and notify others that the problem got resolved in time.
Reputation management means upgrading processes as-well-as equipment and ensuring to deliver the best patient experience based on prior patient feedback.
10. Seek Traditional Media Options
Numerous hospitals and practices are hesitant to invest in external media opportunities that include traditional advertising sources such as radio, television, billboards, and newspapers.
These are a sizable investment and must be considered carefully about where you invest your money to obtain the best results.
Having reliable healthcare media buyers to execute such decisions for you can go a long way to ensure that the right people see your advertisements at the right time.
InVideo can provide you with free logo reveal templates to help you create a stunning logo that resonates with your healthcare facility and land a decent first impression.
With the ease-of-accessibility of information through the internet, people have started conducting research about which medical facility would best suit their needs.
With competition increasing by the day, it becomes critical that you implement a healthy marketing strategy to reach out to the right people and develop a sense of trust to retain your patients.
Shift Frequency © 2020 – Strategies To Market Your
Healthcare Facility And Stay Afloat Amidst Competition