Every industry has its fads. From things like sauna suits in the exercise industry to 90s haircuts like “The Rachel” in the fashion industry, there have been plenty of fads that have run their course. And the marketing industry is no exception.
With so many different industries and mediums, there are plenty of marketing techniques that have picked up over the years, but despite how popular they may have been at one point, there are many that are fading away.
Unlike banners, which remain very popular, pop-up ads are a great example of a dying digital marketing trend. It seems that nearly every site you would visit had a pop-up ad of some sort until recently. The trend was popular and widely spread, but a pain for site visitors that caused a lot of friction and frustration. As search engines have been shifting their focus more towards user experience and placing the priority on mobile-first, the pop-up ad fad, (although still limping along), is starting to die out. Continue reading