Joe Martino – Walking down the self-help aisle of any bookstore may yield you a plethora of book titles and subtitles referencing ‘becoming the best of version yourself.’ You might pick up a book, turn it over to read the back cover and find a series of recommendations from prominent authors stating ‘this book will bring you to a whole new level’ or ‘this book truly unlocks your hidden riches.’ Excited, you might open to the table of contents, hoping to find some early insight or tips on what you can try right away:

“Today’s challenge,” “Who are you?,” “Learning to love yourself,” “Being the best you.” These may be the first few chapter titles you come across, but you may be left with the question, that may not even be answered in the book, “What does it mean to be the best version of yourself?’

A question that many are trying to answer.

I will start by saying marketing a book can be a difficult task. I have been working towards publishing my first book and every publisher I talk to wants to know that title and subheadline right away so they know how easy it will be to sell your book. The insurgence of self-help books has been huge over the last few years. Thousands of inspired and well-meaning authors have felt the urge to write a book, and so they do. Continue reading →