Marketing for dental clinics plays a key role in practitioners gaining visibility and building customer loyalty. Oral care accounts for around 442 billion dollars globally. In 2021 this figure is expected to rise.
The pharmaceutical industry, oral treatment machinery, professionals, dental studies and dental clinics are part of this market which has grown continuously in recent years.
The dental industry
Dentistry is a highly fragmented industry. There are large oral health companies equipped with excellent resources, numerous dentists and health professionals working in them; but there are also small and medium-sized companies; small and medium dental clinics that have carved out a niche for themselves in their respective communities. Continue reading “Effective marketing strategies for a dental business”