As both customer expectations and the ways businesses work to earn brand loyalty in 2019 change, it’s important that all industries work to change how they approach customers. This is even more true in the financial services industry, as they work so closely with their customers and handle sensitive information. Adapting to customer expectations can be difficult, especially if you don’t know what those expectations are. However, it doesn’t have to be. Here are a few ways that companies in the financial services industry can adapt to the changing landscape of customer expectations.
Using omnichannel communication
One of the most important ways any business can ensure their customers are happy is by making communication among all parties super convenient. If all of your voice messaging systems are automated, people might feel they’re not getting the personal assistance they need. But hiring an army of customer service representatives is expensive and not particularly. Continue reading
Ellen Brown – The US credit card system siphons off excessive amounts of money from merchants, who must raise their prices to cover this charge. In a typical $100 credit card purchase, only $97.25 goes to the seller. The rest goes to banks and processors. But who can compete with Visa and MasterCard?