Alanna Ketler – Silence. How often do you truly get to experience this? Nowadays, silence is a very rare commodity indeed as we are constantly bombarded with noises from people, traffic, airplanes, music, advertisements, construction and the list goes on. I’ve been thinking a lot about silence and how much I would like some as I’ve been travelling and am constantly subjected to honking cars, screaming tourists, and clanking sounds all around me. Silence, is actually not something that is very easily obtainable -silence is golden. So how important is silence and is it a detriment to the well-being of our minds if we don’t have it?

In 2011, the Finnish Tourist Board ran a campaign that actually used silence as a marketing product. Their campaign aimed to entice people to visit Finland to experience the beauty of the silent land. The campaign released a series of photos of single figures in nature along with the headline, “Silence, Please.” Another tagline was added by Simon Ahnolt, an international country branding consultant that said, “No talking, but action.” Continue reading →