When building an online presence and gaining new customers you must be strategic in the way you approach your marketing efforts. While there are tons of avenues to consider it’s best to focus your efforts in specific directions. Otherwise, your branding will appear scattered and mindless.

For starters, build a website. Your website is your piece of online real estate. It only costs a few dollars to own a domain, so there’s really no excuse. Once you’ve secured a great website domain and hosting, create a plan of attack for your marketing strategies. There are a number of quality supplementary marketing components you can use to increase your business and website presence online.

Blogging

Once you’ve built your website, create a special tab for your blog. You’ll want to consistently create content that entices and informs a potential customer. For example, if you’re a dentist, use your blog to share tips on how to maintain oral health. Another smart technique is to include past client testimonials. The blog is a perfect place for an informal introduction to you as a dental professional. Continue reading →