Tyler Durden – YouTube is headed for a significant antitrust confrontation with its ex-partners, now turned rivals, that seek trustbuster attention on the video giant’s advertising platform, Bloomberg reports.

AppNexus Inc., founded by Brian O’Kelley in 2007, helped companies advertise anywhere on the internet. The software was easy to use, was able to be integrated into Google, the biggest ad seller, and Google’s YouTube video service.

By 2015, Google halted companies from buying ads on YouTube using external software, which would eventually collapse AppNexus because its clients could no longer advertise on the video platform. Continue reading →