Years ago, we were telling business owners and marketers that they needed to embrace mobile web technology. We could see a time when everyone would have a smart phone or tablet in their pocket, and that these devices would become the norm for browsing the internet. That’s exactly the kind of world we live in today.

Now, as we look into the future, it seems obvious that wearable technology – things like smart watches – are going to be the next big trend. In fact, there are an estimated 100 million such devices already in use. That figure could double by the end of 2020.

Despite that fact, there is a general lack of awareness about wearable technology and how it can fit into a well-rounded marketing and branding strategy. Today, we want to give you a few key insights you can use to take advantage of opportunities in the present, prepare for the future, and stay one step ahead of your competitors… Continue reading →