A newsletter is a perfect way to update your customers and mailing list on what your business is doing. When you receive a newsletter in place of a generic marketing email, it can be much more engaging and you could be more likely to visit the website that the sender directs you to.
If you aren’t yet sending out monthly newsletters to your mailing list then you could be missing out. Below, we look at some of the reasons why you should consider this soon.
Keep Customers Updated
One of the main reasons why brands send out a newsletter each month is to keep their customers updated. Most of the updates will typically include new products or offers but there are other things that can be mentioned. Some examples could include updates on the store opening times, new promotions within the store or even stories about success. Customers should be updated regularly if you want to keep them engaged and a newsletter can help with achieving this.
It’s Easy To Do
If you haven’t sent a newsletter before then you might think that this is more work than it is worth. However, to create a newsletter, all you need to have is the right software. There are so many tools out there that make this process so easy to follow and some even come with free templates. So, if you want to send out a well-designed newsletter to your customers, you should be able to do this in minutes. Don’t let the idea of it being hard work put you off.
Target Repeat Customers
Another reason why you should consider sending out a newsletter to your mailing list is that this can help you to target repeat customers. Often, marketing emails can get moved directly to the trash as the recipients don’t want to buy anything. However, with a newsletter, the majority of the content is informational and so you aren’t really selling directly. It is likely that your mailing list is made up of previous customers so you can easily target them and save some money doing so.
Build A Community
Finally, you will find that when you send a newsletter to your mailing list, you can build a community. If you do it right, your mailing list will look forward to receiving the latest edition each month and will be more likely to open it. You can build the community by including some customer stories or guest columns from industry professionals. This will encourage readers to engage and possibly share it on their social channels.
Try A Newsletter
There is no reason why you shouldn’t start sending out your first newsletter this month. This is much easier to do than you might think and it can be a lot of fun. Perhaps pick a holiday theme and choose a design that suits your brand. This will catch the attention of your mailing list and they might just convert!