When building an online presence and gaining new customers you must be strategic in the way you approach your marketing efforts. While there are tons of avenues to consider it’s best to focus your efforts in specific directions. Otherwise, your branding will appear scattered and mindless.
For starters, build a website. Your website is your piece of online real estate. It only costs a few dollars to own a domain, so there’s really no excuse. Once you’ve secured a great website domain and hosting, create a plan of attack for your marketing strategies. There are a number of quality supplementary marketing components you can use to increase your business and website presence online.
Blogging
Once you’ve built your website, create a special tab for your blog. You’ll want to consistently create content that entices and informs a potential customer. For example, if you’re a dentist, use your blog to share tips on how to maintain oral health. Another smart technique is to include past client testimonials. The blog is a perfect place for an informal introduction to you as a dental professional.
A blog is a great platform to use in order to build a digital connection with potential customers. It’s also an excellent platform to use to gain credibility and authority. As you share relevant information with your audience, you’ll become a voice that people naturally gravitate towards when they’re dealing with the specific issue that you have an answer for.
Know that in order for your blog to gain traction with the search engines, you’ll want to strategically use search engine optimization strategies. You’ll also want to write at least 300 words per blog post. Consider doing batches of articles so that you can stay ahead of the curve and remain consistent in your blogging efforts despite a busy schedule.
Search Engine Optimization
Search engine optimization (SEO) strategies are essential for long-term growth and visibility on the internet. When you visit a site like Google, you’re looking for something specific. As a result, you type in specific keywords or phrases. If you’re looking for a local pizza place, you’ll probably type in a phrase like ‘pizza place near me’ and Google will populate the search with tons of available options.
While there are some companies that use pay-per-click advertising and other options to populate the first page of Google, there are many other companies, blogs and brands that use the power of search engine optimization to gain visibility. You can choose to hire someone or do the research yourself, but you’ll want to find out which keywords and phrases are the most effective in helping you gain visibility on the first page of search engine websites like Google. Once you’ve found the right keywords you can track their rankings and use them consistently in an authentic manner, you’ll be able to effortlessly attract tons of targeted audiences on a consistent basis.
YouTube
If you do an overview of video marketing statistics, you’ll see that video marketing is very effective. There’s no way you’ll want to leave it out of your marketing strategies. A great way to incorporate video marketing is through the use of YouTube. You can create videos using the platform, post them to your website and share them on any other platforms you’re using.
The reason why YouTube is such an effective platform to use is that out of all the visited websites in the world, YouTube ranks #2. It comes second to Google. As Google owns YouTube this increases your chances of visibility on a major platform.
Create quality videos with good lighting and sound. Use the right keywords to attract an audience organically. It’s also wise to produce content on a weekly basis. If you sit down and create a bunch of videos in one day, you can have enough content to produce for a month or more.
Opt-In Incentives & Newsletters
An email newsletter is a great marketing tactic because it allows you to stay in touch with your customers and build a loyal tribe. There are many expert marketers who insist that the money is found in the list. This means that a lot of your business is going to come from repeat customers. To remain engaged with them, it’s a good idea to find a great email marketing platform to build a list and consistent newsletter.
When visitors first come to your website, make sure that you have a pop-up feature that allows them to provide their email address. You might want to consider an opt-in incentive because most people don’t like to give out their email address to avoid potential spam alerts.
If you’re a fashion entrepreneur, consider creating a short e-book that offers wisdom on how to build a capsule wardrobe or gain access to high-priced fashion on a dime. Whatever your field is, offer a digital incentive that will gain a person’s attention. Once you’ve delivered the incentive, keep in touch with your followers by sending weekly newsletters. The newsletter can contain tips, discount coupons and more valuable content to keep your audience engaged.
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